1) I was quite surprised to learn how much went into the marketing process. They make surveys and do early market testing which is quite surprising. I thought that marketers would just create ads that they thought we good.
2) I was most confused by the social media marketing and what it really is.
3) I would ask the author if he thinks market research is useful or if he thinks that it's irrelevant and already known. I would also ask what the most successful marketing strategy he thinks is.
4) I don't believe the author was wrong on anything.
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