1) I think the biggest shock to me was the entire premise of the article. That business need to have an innovation strategy. That never occurred to me, I just assumed that businesses would have brainstorming round tables where people thought of new items/services for the customers to provide.
2) I was confused on how Corning was considered as a good example for innovation strategy. I understand that they provide components and must be a front runner in tech but how does that show their superior innovation strategy?
3) I would ask the author what companies he thinks have the best innovation strategies and who had the worst. I would also ask if companies should plan an innovation strategy specifically or if the company should have their own idea but keep strategy in their mind in case their plan goes too far off path.
4) I think the author was wrong about innovation not creating value. Innovation has driven all forms of technology and each makes our lives easier and better than generation before.
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