1) He thinks his customers are people who need medical advice or treatment.
He says his customers unmet needs are doctors who take time with them while other doctors want the appointment to be as quick as possible. He says that he cares about his patients concerns and wants to help answer any of their questions.
His customers typically find him, though he does use some marketing strategies.
His customers are around early 20s to anything older. He says that the media they consume most would be television while his younger target customers use internet, he gets a majority of his customers through his reputation and word-of-mouth.
2) Customer videos:
3) I think he does understand his customers. He knows what they want and need and he is able to fulfill that need. However, from the interviews it doesn't seem apparent that the customers understand the time he takes for them compared to other doctors.
Collin,
ReplyDeleteI think this doctor you interviewed definitely seems like he puts his customers first, but what exactly are his top 20%. Ours are similar because your doctor and my business (Pizza by the Slice) seem to not actively market their products/services as much as other companies as they're consistently successful. Unlike mine, your doctor should find more ways to show off the effort he puts into his practice and customers. This improvement will definitely help elevate his business just like Pizza by the Slice is doing with their improvements.
Here's a link to my post:
http://jamesdonigan.blogspot.com/2016/02/the-twenty-percent.html
Collin,
ReplyDeleteThe customers you interviewed seemed very knowledgeable and fit well into the description of a typical patient that your doctor sees. They also gave you varying perspectives and insights which really goes to show how difficult creating a customer avatar can be. Overall, great job on this assignment. Feel free to check out my blog at: http://uffarmer.blogspot.com/2016/02/the-twenty-percent.html#comment-form
Awesome job explaining your journey throughout this assignment. I appreciate how you addressed every issue and how you broke down every comment on this list. The customer was extremely kind when they were on the camera because no one I interviewed wanted to be online. I also want to point out how informative customer 1 was because of his honesty when answering the questions. Good for him! I want to commend you for all your work and effort that you have put into this class. Thank you again!
ReplyDeleteCheck out my blog:
http://nickreg.blogspot.com/2016/02/half-way-reflection.html