Week 5 Reading Reflection

1) I am a little surprised by lack of objective evaluation being a notable pitfall. I am not surprised at all that lack of technical knowledge is one and I'm not surpised that lack of market knowledge is one but I am surprised that so many entrepreneurs don't ask for feedback. That is extremely crucial to the whole process.

2) I'm confused at what point a company has uniqueness. For example, how unique is Facebook when compared to Myspace? Both are very similar but Facebook won the social media game, so where is Facebook unique?  That's just an example but you could look at many products and ask where the line is drawn as well.

3) I would ask the author how one could go about getting investments for an idea, and I would also ask where does uniqueness come into play for similar products, like Coke vs. Pepsi?

4) I don't think the author made any mistakes.