1) I'm surprised that companies started using ideal people for advertisements in the 1970s. I guess I assumed that spokespeople or just using beautiful people for advertisements was a thing for much longer than that.
2) I'm confused by why companies continue to use marketing segmentation even though the studies reveal that it is not the most effective thing.
3) What demographic is the least effective to market to, if any? Who should be in control of the segmentation studies and who uses the results most effectively?
4) I don't disagree with anything or think they were wrong, I'm just surprised by how much goes into the marketing of some products. You would think that marketers just trying to think of the most receptive advertisements but it can be so much more complicated.
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