1) I'm surprised that small businesses have issues because they are too general. I would imagine that they try to be too niche.
2) I am quite confused about all of the different types of planning. Of course I can understand it better if I continue to study the differences.
3) I would ask when do businesses fail with their planning. I would also ask what is the most effective way to know when to plan certain ways.
4) I don't think the author is wrong on anything.
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